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MKTG 403
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Learning Outcomes
Plan, design, evaluate marketing communications
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Create and communicate a creative brief
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Calculate financial Impact of marketing communications and trade promotions.
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Evaluate legal and ethical issues
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Course Outcome
Program Outcomes
Plan, design, evaluate marketing communications
Use professional skills to plan, design, and critically evaluate marketing communications.
Lead with Character and Integrity
Think Strategically to Solve Complex Business Problems
Communicate with Impact
Practice Christlike Collaboration
Apply Marketing Research and Analytics with Discernment
Innovate and Execute Integrated Marketing Plans
Create and communicate a creative brief
Create and communicate critical components of a creative brief.
Lead with Character and Integrity
Think Strategically to Solve Complex Business Problems
Communicate with Impact
Practice Christlike Collaboration
Apply Marketing Research and Analytics with Discernment
Innovate and Execute Integrated Marketing Plans
Calculate financial Impact of marketing communications and trade promotions.
Calculate the financial impact of marketing communications and trade promotions on the firm.
Lead with Character and Integrity
Think Strategically to Solve Complex Business Problems
Communicate with Impact
Practice Christlike Collaboration
Apply Marketing Research and Analytics with Discernment
Innovate and Execute Integrated Marketing Plans
Evaluate legal and ethical issues
Understand the social, legal and ethical considerations involved in the promotional planning process.
Lead with Character and Integrity
Think Strategically to Solve Complex Business Problems
Communicate with Impact
Practice Christlike Collaboration
Apply Marketing Research and Analytics with Discernment
Innovate and Execute Integrated Marketing Plans